Pictorial Marks
To create a logo for a fictional camera company, I chose to combine an animate and an inanimate object. I chose to combine a chameleon and a camera.
Process work:
Further revised logo options:
Final Logos:
Process of choosing company name for the logos:
Chameleon - Change color in instant
Camera - Capture color in instant
Word list - words involving cameras and Chameleons
Lens Capture Camera Change Focus
Color Snap Chameleon Visual Visual
Eye Photo Reptile Optical Sight
Ocular Remote Sense Image Perform
Conceal Source Solace Sport Reptilian
Name list - Further combining words into company names
Color Capture
Camo Capture
Ocular Sight
Conceal Sight
Focus Photo
Snap Color
Reptile Lens
Snap Instinct
Intensity Lens
Branding Elements:
